Level 1 - Branding Video - the “why”Our culture is already submerged in a tsunami of video. According to Cisco, 86 percent of Web traffic will be video in 2016. Video has become a major “influencer” to values. As United Methodists we want to be present and we want our presence to be engaging.
Branding, with video as a major component, is a science, but not an exact science. Clarity in who we are, what we value, and why our world should care, is not an easy endeavor.
Perhaps this video series can be identified as an experiment in branding ourselves as a compassionate Church of Jesus Christ in order to transform the world that God loves.
|Certain elements of these two booklet pages are included in the branding video. Some are supported by other communication media.|
Level 2 - Mission and Ministry - the “what” and the “how”
Voices of Susquehanna Conference Leadership
Level 3 - The Stories - the “who”
Voices of some of the benefactors of Shares of Ministry