Monday, April 25, 2016

Better Together

Better Together is a video series designed to help build engagement with Shares of Ministry in the Susquehanna Conference, The United Methodist Church

This video series is organized around the pamphlet written by Mike Bealla that has been distributed throughout the annual conference. The pages below are available in more readable form at Copies of the booklet are available at your church or call 717-766-7441 to request a copy.

Level 1 - Branding Video - the “why”

Our culture is already submerged in a tsunami of video. According to Cisco, 86 percent of Web traffic will be video in 2016. Video has become a major “influencer” to values. As United Methodists we want to be present and we want our presence to be engaging.

Branding, with video as a major component, is a science, but not an exact science. Clarity in who we are, what we value, and why our world should care, is not an easy endeavor.

Perhaps this video series can be identified as an experiment in branding ourselves as a compassionate Church of Jesus Christ in order to transform the world that God loves.

Certain elements of these two booklet pages are included in the branding video. Some are supported by other communication media.

Level 2 - Mission and Ministry - the “what” and the “how”

Voices of Susquehanna Conference Leadership

Level 3 - The Stories - the “who”

Voices of some of the benefactors of Shares of Ministry

Inter-media Collaboration

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