In every church, every pastor and leader say they desire their congregation to grow. Yet we struggle mightily with what appears to be some big obstacles. Despite our desire, eighty percent of our congregations are either plateaued, slowly declining, or rapidly declining. Though there are many facets of the life of any given congregation that could be improved, it is obvious we are not connecting with people we don’t know outside our congregations. If we don’t figure out how to connect with new people and the mission field around our buildings, the rest of the facets of the life of the congregation are all for naught. We will continue to lose ground and decline. It is easy to get bogged down in the day-to-day operation of running our church. We lose sight of our purpose, our priorities, and of the very mission of the church - build relationships with God, with each other, and with other people we don’t know.
The first step in reaching new people we do not know is to create and extend radical hospitality beyond the church walls. Hospitality is a part of extending ourselves in relationships. Hospitality creates an opportunity for a new relationship to be built with the community of faith. Hospitality is crafted in an outwardly focused culture of the community of faith. Evangelism is often defined as an invitation to church. Stop it! Evangelism is an invitation to experience God through Jesus Christ. Evangelism is very much a one-on-one process. The first step of evangelism is not the church, but a relationship. The only way the nonbelieving world is going to give us (disciples) a chance is to build trust through an authentic relationship. We are no longer living in a church-centric world. The church is no longer a valued institution. Therefore, we must rebuild trust and value with people we do not know. That begins through one-on-one trusting relationships. Through that trusting relationship, you might have the opportunity to share your faith and bring someone back to the gathered community of faith in hopes that the Holy Spirit would move their life for a life-changing experience. It is still true that most people find their faith with the help of another person. The sequence of evangelism that we need to learn is: get their name (without being weird), have a conversation, build an authentic relationship over time that leads to a moment where you can share your faith and a chance to bring that person back to the gathered community of faith. We will let the Holy Spirit take it from there.
Here are what I might consider the top five common myths about evangelism in the twenty-first century:
- Evangelism means inviting people to church.
- If people will just come into the building, they will see how nice we are and will want to return.
- If we do good deeds in our community, people will see it and want to come to our church.
- Everybody I know already goes to church.
- If we just had the right program, everyone would want to come to church.
Here are some best practices on effective evangelism to counter the myths above:
- Invitation flows from authentic relationships. It is about experiential faith-sharing – not church selling.
- If you are going to use the building for community activities, consider how you will follow-up and build relationships with the people coming into your building.
- If you are going to do good deeds in the community, follow the good deeds to the house. In other words, get to know the people you are helping. Invest in them — the person — not just the service.
- It may be true that everybody you know already goes to church. Where are you willing to hang out to meet people who do not go to church? More than half of the population in every state in America does not have an active faith. Surely you can find a new person or two with whom you can build a relationship.
- People don’t come to church because of a program. People come to church for a genuine experience that gives their life hope and grace.
While working on a consultation team a few years ago, I encountered one of those pivotal moments of truth as transformational leaders. We consistently challenge churches to build relationships with the people in their own community so they might come to know Christ. On one particular occasion, an older congregant confronted us. He told us we had asked him to reach people in a new way. He has never been equipped to do so. Most importantly, he could not fathom a way to do this without feeling weird or being seen as weird by the other person. That very conversation set in motion the desire to help congregations once again become familiar with a faith-sharing process that was not so scary. This is exactly how one of our books, “Get Their Name,” came to be.
Through hundreds of consultations, we discovered that most churches have some very common blind spots. Those common blind spots include lack of vision, no intentional discipleship pathway, lack of genuine hospitality, no connection process, lack of leadership development, and worship that is not compelling to the mission field. To reach new people in our communities we mostly likely need to re-think “doing church” in a different way than perhaps we have done before. Addressing our blind spots makes us get outside our walls and learn to be contextually relevant with our neighbors. It moves us outside our comfort zones of having “them” come to us, instead of us going to be a part of the community we are called to reach.
I encourage you to sit down with other leaders in your church and evaluate how your church is doing when it comes to building relationships – with one another, Christ, and new folks. Where are the gaps? What do you need to start doing differently?
