By Phyllis M. Bowers, Executive Director, The United Methodist Stewardship Foundation
SAVE THE DATE! Tuesday, October 21, 2014 - Communications and Social Media Clinic with Rev. Scott Vaughan, President and CEO, Scott Vaughan Communications, Lexington, South Carolina – 9:00 AM until Noon at Zion United Methodist Church, 1030 Carlisle Road, York, PA 17404-4938.
All Susquehanna Conference Clergy and their staff, along with anyone interested in communications, are invited to join the Executive Directors and staff of the Northeastern Jurisdiction of the National Association of United Methodist Foundations for this Clinic presented in three, one-hour parts. Here’s what’s happening:
1. 10 Things To Know About People. The role of the church is to build relationships with people. It’s often easy to see the crowd rather than the individual. This segment focuses on understanding the audience, what’s happening with families, and how people respond to church promotion.
2. 10 Things To Improve Your Communication Mix. Here’s a checklist to drive your church’s communication methodologies. We’ll talk about everything from websites to social media, print management to worship announcements.
3. 10 Things To Know About Hospitality Ministry. As we communicate in today’s marketplace, we must be prepared for people to respond and visit with us. How is your church preparing to receive and love guests? This segment will give you information to help your ushers, greeters and welcome center volunteers.
Rev. Vaughan’s company exclusively serves the strategic communication needs of churches and faith organizations throughout North America.
Scott is a native of Georgia, where he began a twenty-year newspaper career at the age of fifteen. He is a graduate of the University of Georgia and of Emory University Executive Management Program with a focus on strategic marketing. Working for both weekly and daily newspapers, he was an award-winning writer in both the Georgia and South Carolina Press Associations.
In 1994, Scott responded to the Lord’s calling, leaving the newspaper business behind. Today, he networks with and serves more than 3,500 congregations in forty-five different faith organizations.
In addition to teaching communication clinics for church leaders; Scott works on-site with churches around communication education, research, and promotion strategy; and, writes extensively on strategic communication that translates into missions, outreach and evangelism.
He and his wife have been married twenty-six years and have four sons. Scott is an ordained deacon at Lexington Baptist Church, and ordained to the Gospel Ministry by the Church. He teaches and leads a growing mission Sunday school class of more than two hundred adults.
Register on line only at www.umstewardship.org. Registration fee is $35 per person.